Location: P4 tours desk in the exit square*
Inspired by the subliminal messages in John Carpenter’s high-concept/low-budget film They Live (1988), Al Maria’s project asks if there is a conspiracy against people who look at art. In the same way that Carpenter’s film proposes that commercial advertising is an occulted mode of mind- control, Al Maria’s project questions what an art fair is really saying to its visitors. UV-lit tours of subliminal routes across the fair expose potential conspiracies by pointing out previously invisible icons and messages marking the walls.
* Tours are twice daily. Please see the schedule for times.
Sophia Al Maria (b.1983, USA) is an artist, writer, and filmmaker, based in London, UK. She studied comparative literature at the American University in Cairo, and aural and visual cultures at Goldsmiths, University of London. Her recent research has focused on the concept of ‘Gulf Futurism’, recently presented in a talk at ‘The Future of the Future’ hosted by Vancouver Art Gallery and Douglas Coupland. Al Maria’s work has been exhibited at the Gwangju Biennale, Frieze, London and the Architectural Association School of Architecture, London. Her writing has appeared in Harper’s Magazine, Triple Canopy and Bidoun. Her memoir The Girl Who Fell to Earth was published in 2012 and she is currently working a feature length rape-revenge film set in Cairo. Upcoming shows include ‘Virgin with a Memory’, a solo exhibition at Cornerhouse, Manchester.