Darbyshire redesigned the ticket tent to simulate the design of a popular mobile phone concept store. Fully functional as the box office, it also included a number of the functionless devices often used by the creators of such concept stores and the subversion of what we consider classic store design concepts. The project examined how an audience with varying levels of familiarity with commercial design, reacts to the displaced design conventions employed within the structure.
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Matthew Darbyshire (b.1977) is a British artist based in London. Recent solo projects include ‘Elis’, Herald Street, London (2010), ‘Funhouse’, Hayward Gallery Project Space, London (2009) and ‘Blades House’, Gasworks, London (2008). Group shows include ‘Newspeak’, Saatchi Gallery, London (2010), ‘Monument For Study’, Herald Street, London (2009) and ‘Altermodern Tate Triennial’, Tate Britain, London (2009). Matthew is also taking part in ‘The British Art Show 7’ which opens in October 2010 at Nottingham Contemporary.