This year Frieze Film has commissioned Cally Spooner to make a project that will be screened in the auditorium at Frieze London 2014.
This year Frieze Film has commissioned Cally Spooner to make a project that will be screened in the auditorium at Frieze London 2014. Established in 2007, Frieze Film is a series of new artist films screened annually at Frieze London. Frieze Film 2014 is curated by Nicola Lees, as part of Frieze Projects, the fair’s acclaimed not-for-profit programme.
For Frieze Film, Spooner has created a series of commercial interruptions, to be screened in between the other activities in the fair. Featuring a group of backing dancers, the commercials deliver what Spooner has described as ‘strange promises and extorted content’, but at the same time function as advertisements for Spooner’s upcoming feature film; a screen adaption of her 2013 live performance musical And You Were Wonderful, On Stage. The Frieze Film commercials also follow from Spooner’s Frieze Sounds commission at Frieze New York 2014 and are created in partnership with High Line Art, New York.
The commercial excerpts that will be screened at Frieze London 2014 are based on a transcript from And You Were Wonderful, On Stage, with each interruption exploring linguistic apparatuses through agitated swarms of hyper-performing backing dancers. The dancers perform the corrections to a worker’s speech as a score, generating a choreographed dance that builds itself into repetition and sameness. Spooner presents a public-facing strategy; extracting material from her musical and repackaging it into clips that will later comprise components of the larger film.